Mid-Cities Association Privacy Policy


Mid-Cities Association (MCA) understands how important the privacy of Personal Information (as defined herein) is to our users. This Privacy Policy will tell you what information we collect, how this information is used, and how we protect your Personal Information in your use of this website and/or our services.

This Privacy Policy may be changed by MCA at any time in its sole discretion by posting the changes made to this Privacy Policy, as revised, on this website. Any changes to this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy on this website. All website users are encouraged to periodically check this Privacy Policy to see if any changes have been made that may affect them. Your use of this website following the posting of such changes or revised Privacy Policy shall constitute your acceptance of any such changes. If you do not agree to this Privacy Policy, the Terms of Use, or any other policy governing your access to or use of our website, you should immediately terminate your access to and use of the website.

If you have any questions regarding this Privacy Policy or your access to or use of this website, please contact Customer Support at contact at http://www.MidCitiesAssociation.org.


In the event you choose to provide Mid-Cities Association with personal information on its website or using our services, the use of such information is governed by this Privacy Policy. “Personal Information” means information that can be used alone or in combination with other information to identify you. Examples of “Personal Information” include your name, email address, telephone number or mailing address.


Mid-Cities Association does not offer products for sale or services to children. Our services are available to adults only. We do not knowingly collect Personal Information from or provide any services to any individual under the age of 13. MCA will not be liable for any damages that may result from the misrepresentation of age by a user of our website.


In the event you submit Personal Information to third party service providers (like transportation division, assisted living facilities or home-care providers) through Mid-Cities Association website, you agree and consent to be contacted by mail, e-mail, phone call or text by such providers, the operator of this web site, and each of their agents and partner companies, regarding your request. Your agreement, invitation and consent to receive these phone calls and text messages at the number you provide applies and is valid even if the phone number you provide is listed, or in the future becomes listed, on a federal, state or local do-not-call registry, list or directory, including, but not limited to, the National Do-Not-Call Registry maintained by the Federal Trade Commission (FTC). You acknowledge that since these service providers are not run or operated by MCA, such providers will handle your Personal Information in accordance with their own privacy and information security policies.


Mid-Cities Association intends to use Personal Information in the following ways:
to improve, enhance and personalize your use of our website and provide you with relevant content, information, and advertising (on our website, in newsletters, via e-mail, etc.);
to connect you to a care provider or with a trusted partner who will provide you with additional information or a specific service that you requested; and
to respond to your inquiries via phone and/or e-mail, send you e-mails with important information regarding our website and/or related services, and to send you newsletters and offers.

Mid-Cities Association takes protecting your Personal Information seriously and does not disclose such information to third parties except in certain circumstances. The scenarios or circumstances in which MCA may disclose Personal Information include: (1) allowing certain employees and independent contractors of MCA to access it for the purpose of helping us operate our business but such access is contingent upon such persons having confidentiality and security obligations with regard to the handling of your Personal Information; (2) disclosing Personal Information to third parties who provide services to our website, including, but not limited to, contact information verification, payment processing, customer service, website hosting, and e-mail delivery services; (3) disclosing Personal Information to an acquiror in connection with a merger, acquisition, reorganization, sale of our assets or business or similar transaction; (4) disclosing Personal Information to respond to law enforcement requests, court orders, or other legal processes and proceedings; or if we believe that such disclosure is necessary to investigate, prevent, or respond to illegal activities, fraud, physical threats to you, others, or to yourself; or as otherwise required by any applicable law or regulation. Before MCA discloses your Personal Information for reasons other than those listed herein, we will first obtain your consent, via e-mail, click-through, an online opportunity to enter your preference, or some other manner. MCA will take necessary actions to require that third parties take appropriate measures to protect and maintain the privacy and confidentiality of your Personal Information they may receive. Except as set forth above, MCA will not disclose your Personal Information to any third party without your explicit consent.


“Online Behavior Information” is technical and usage information on how you use Mid-Cities Association website and/or services, and can include certain information or characteristics about your computer system. Specific examples of technical information include the type of computer operating system and web browser you use, your computer’s Internet Protocol (IP) address, the page from which you were directed to our Mid-Cities Association website and/or services. For the most part, technical information such as the types described above remains anonymous (i.e., does not identify you personally). Online Behavior Information is collected passively, without specific action on your part, through Cookies, Web Beacons and Log Files (as defined below). If Online Behavior Information is combined with Personal Information, such information will be treated as Personal Information under this Privacy Policy.


A “Cookie” is a small file or record-keeping device that websites often store on a user’s computer. Mid-Cities Association may use Cookies to improve the use of our website. Storage of Cookies on your system provides an easy and convenient method for us to personalize your experience on our website. For example, Cookies will tell us that you have visited our website before and may contain other information that will make your next visit to our site more enjoyable. You can always disable Cookies or set your browser to alert you when Cookies are being sent to your computer. If you disable Cookies, there may be features of our website that will not be available to you and some website pages may notdisplay properly.

Web Beacons

A “Web Beacon” is a transparent graphic image that is loaded by a user’s web browser when it accesses a website and that records a user's visit to a particular web page. Mid-Cities Association may use Web Beacons to analyze the traffic patterns on its website, such as the frequency with which users visit various parts of its website, and to measure the effectiveness of such website. Web Beacons may be used in association with Cookies to understand how users of Mid-Cities Association website interact with the pages and content on the pages of its website. MCA may also use Web Beacons in HTML emails that it sends to users who have agreed to receive email from us, to determine whether recipients have opened those emails and/or clicked on links in those emails. No Personal Information you give us is provided for Web Beacon use, so they cannot personally identify you with that information on our website. There is currently no standard or reliable way of disabling Web Beacons.

Log Files

Additional information passively collected by Mid-Cities Associationis in the form of “Log Files” which record website activity, including how many “hits” a particular web page is getting, the date and time of each visit to a website, the user’s IP (internet protocol) address, the referring IP address or domain (the prior website visited), and the files viewed on a website (including HTML pages, graphics, etc.). Mid-Cities Association may use Log File information to analyze data in the aggregate to determine the trends and usage of our website entries for our marketing and demographic studies and so we can constantly improve the online services we provide you. We may also use the Log Files to troubleshoot technical concerns. Log Files are used internally only, and are not associated with any particular user, computer or browser.


If your Personal Information changes, or if you no longer desire our service, we provide a way for you to correct, update, or delete/deactivate your personally identifiable information. This can be done by e-mailing our Privacy Administrator at contact at arcmidcities.org.

As a user of Mid-Cities Association website, you always have a choice whether or not to provide any Personal Information on the website. You can also elect to stop receiving email communications at any time by unsubscribing.


Mid-Cities Association may allow advertisements from third-party ad-serving companies or ad networks on its website. These companies or networks may set a persistent cookie on your computer in order to recognize your computer each time they send you an online advertisement. Thus, third party ad-serving companies or ad networks may compile information about where you are using your computer, where you saw their advertisements, and which ads you clicked on. This information allows the third party to deliver targeted advertisements that they believe will be of most interest to you. Mid-Cities Association does not have access to the cookies that may be placed by the third-party ad-serving companies or ad networks. We will not share information that will specifically identify you to an ad-serving company.


Mid-Cities Association has security features to prevent the unauthorized release of or access to Personal Information. Your Personal Information is protected behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep the information confidential. You understand and acknowledge that no internet connection or communication is ever completely secure.


Please note that your use of our website is also subject to our Terms of Use provisions also found on this website.


If you have any questions about this Privacy Policy or the handling of your information, please write to Privacy Administrator, Mid-Cities Association, Inc., 14208 Towne Ave., Los Angeles, CA 90061 or email us your question to contact at www.MidCitiesAssociation.org.